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“God bless America, whether it’s Chile, Argentina, Uruguay…”: Bad Bunny listed over 20 nations across North, Central and South America during the Super Bowl halftime show.
And this statement was not just a shoutout. It was intentional and carried a message.
Your reporter was asked to explain the phenomenon. And even if I do not usually listen to reggaeton, latin or trap, I have to tell you: it is big. So, why is everyone in Europe talking about Bad Bunny?
Short answer: because he made history.
He became the first artist ever to perform at the Super Bowl, the most-watched event on US television, entirely in Spanish.
And on doing so, Bad Bunny, the world’s most-played artist on Spotify in 2025, flipped the script.
Millions watched his performance. But not everyone was dancing.
US President Donald Trump hated it, calling it “absolutely terrible” and complaining that “nobody understands a word this guy is saying.”
And that is exactly the point. Bad Bunny is not just a singer — he is a cultural earthquake, challenging what it sounds like to be “American”.
And it is not just about music. It’s about identity.
During the recent Grammy Awards ceremony, Big Bunny said, “Before I say thanks to God, I’m going to say: ICE out. We are not savages, animals, aliens. We are humans and we are Americans.”
While Trump’s base sees the Spanish language as a threat, Bad Bunny put it centre stage.
And now, he is bringing his tour to Europe.
And if you are not into reggaeton? You can always go back to your millennial Green Day, who also opened the show. Trump dislikes them too, which seems to be good marketing these days.
Watch the Euronews video in the player above for the full story.
