A staggering 90% of British parents are ready to embrace video gaming as a means to bond with their children, reveals a new study by Logitech G.
The research discovered that nearly three-quarters of parents fret about not having enough quality time with their children as a worrying 17% admit to less than five hours per week of meaningful interaction.
In an attempt to bridge this divide, a whopping 95% of parents believe that engaging in a shared hobby could bolster relationships. Yet, for 65% of those surveyed, finding a common interest proves challenging.
While traditional family activities such as movie nights and watching TV continue to be favoured, an increasing number of parents are exploring video gaming as a novel way to connect.
Two-thirds of the parents polled consider gaming a superior bonding experience, with a hefty 86% open to playing games with their kids to create memorable moments.
This shift is also viewed as a cost-effective alternative to expensive outings, with numerous parents valuing the affordability of gaming as a family pastime.
Logitech G, a prominent innovator in gaming technology, initiated the study as part of its ‘Race Together’ initiative, aimed at encouraging family unity through SIM (simulation) racing games. Titles like Forza Horizon 5, which are accessible to various ages and abilities, are particularly attractive for families.
Of the parents who already game with their children, three quarters expressed enjoyment from the experience. With team-centric games a hit, as 82% say they cultivate stronger familial relationships.
Furthermore, an overwhelming nine out of 10 parents view gaming as an inclusive pastime that engages all family members.
Viktor Bartolomei, Head of Gaming Europe at Logitech G, stated: “We believe that when we race and game together, we build stronger bonds and meaningful memories.”
He added: “Race Together is playtime with purpose. It fuels imagination, teamwork, and growth, turning the excitement of play into shared cherished moments that last a lifetime.”
