A study involving 1,000 parents of kids between 3 to 10 years old has highlighted concern that youngsters might not be getting all the essentials for optimal growth.
The survey uncovered that a staggering seven out of 10 parents find it tough to juggle all their children’s needs such as playtime, meaningful family time, and healthy snacks against their busy schedules and children’s fusiness.
One-third of these parents fear their tots are losing touch with the natural world. And they worry their children are not eating enough fruits and greens or getting enough individual attention.
More than a third say they suffer from persistent “parent guilt” when it comes to catering to these necessities, while four in 10 feel they actually might be too lenient.
The study, commissioned by kids’ fruit smoothie brand, GoGo squeeZ, also found that despite the lack of these things, 59% say quality time with loved is a key ingredient for a fulfilled child.
On a mission to help support parents and kids, the brand has released its new ‘squeeZ the Day’ report which focuses on three key pillars – Good Nutrition, Quality Time, and Outdoor Adventures – highlighting the essential ingredients for nurturing children’s physical, emotional, and social wellbeing.
“We believe that nourishing kids with the right foods is key to helping them thrive,” declared a GoGo squeeZ representative. “Finding snacks that children love and that are good for them may seem like a small victory, but it’s an important step in supporting their growth and development.”
The report, developed in collaboration with industry experts, aims to help families adopt healthier habits and build children’s confidence and sense of identity.
Mum-of-three Billie Shepherd, who contributed to the report alongside GoGo squeeZ, shared her own challenges: “As a parent, it’s always a challenge to juggle everything—work, family time, and making sure my kids are eating enough fruit and veg.
“With everything going on, it’s easy to feel like I’m not doing enough – but it’s not about being perfect, it’s about making small, realistic changes that can really make a difference. With my husband Greg and I both working, the advice from this report has helped us find balance and feel more confident in the choices we’re making for our children’s health and happiness.”
Interestingly, 22% of parents in the study expressed a desire to reduce their child’s intake of unhealthy snacks and drinks, while 36% want their kids to eat more fruits and vegetables.
According to the research by OnePoll.com, 91% of parents report feeling a sense of achievement when their child eats something nutritious. However, 33% believe there isn’t enough choice for nutritious snacks on-the-go, and 57% find it difficult to source healthy options when out and about.
Dr Zoe Williams stressed the importance of integrating more nutritious snacks into children’s diets. She said: “Nutritious snacks are vital for children’s energy levels, focus, and overall well-being.
Choosing snacks that are rich in vitamins, minerals, and natural ingredients can help fuel their bodies and minds throughout the day. It’s all about making better choices while recognising the demand for convenience as our lives are busier than ever.”
The report also includes insights from child nutritionist Lucy Upton and child psychologist Professor Sam Wass of The Secret Life of 4- & 5-Year Olds. Together, they offer practical advice for families aiming to adopt healthier lifestyles while overcoming the challenges of modern parenting.
