KitKat has teamed up with Formula 1 to produce a delightful treat perfect for caramel enthusiasts – and you can grab bars for just £1 at Morrisons now. KitKat Chunky’s new bar features a marbled caramel chocolate coating and the standard crispy wafer inside. It was announced in partnership with Formula 1 and is one of several products tailored towards the upcoming speed contest.
The brand also recently released small race-car-shaped chocolate bars, signed off as “Official chocolate Bar of Formula 1”. Stephanie Scales, marketing manager for KitKat, Nestlé UK and Ireland, said: “Formula 1 brings unmatched energy and global cultural relevance, and we wanted to translate that into something that KitKat fans and Formula 1 lovers could enjoy.
“With its striking marbled effect and smooth caramel flavour, it’s poised to capture attention and generate real excitement for shoppers.”
The bar is also part of an on-pack promotion, allowing shoppers to win F1 prizes until April.
These include a fully expenses-paid trip to the Grand Prix in Monaco or Britain.
UK residents can enter by purchasing a participating product and scanning the on-pack QR code, or by visiting their website and entering their details along with the last four digits of the barcode.
Fans flocked to social media in anticipation of the release, sharing their excitement.
One said, “Ooh, this looks interesting.” Another said, “Yes, please.” A third wrote: “When I get paid, I’ll go to Morrisons.”
The bars are being sold individually and in multi-packs, and are available across UK stores now.
