The top 20 ‘home wins’ include finding matching socks in the dryer – someone actually replacing the toilet roll – and finding the last ice cream at the back of the freezer. A poll of 2,000 adults found 45 per cent appreciate fresh sheets on the bed and 36 per cent love nothing more than getting a parcel delivered earlier than expected.
Cadbury Ice Cream commissioned the research alongside the launch of its ‘They’ll be Huge In Your House’ campaign which sees the brand’s Dairy Milk sticks now available in mini form. Other key wins included reaching ‘washing basket zero’ – with nothing left to clean, and your favourite film starting on TV.
Kim Jacks from Cadbury said: “This launch has shown us that small can be mighty and, to celebrate that, we wanted to discover the other little things which are big in people’s homes.
“Uncovering the tiny daily joys, which are secretly huge in households, shows the impact they can have in greatly lifting your mood. Wins don’t have to be confined to the house, but there’s something satisfying about celebrating them when they happen at home.”
Seven in ten of those who’ve experienced a ‘small win’ say it can turn a bad day into a good one, with almost half actively celebrating them when they arise.
One in 20 were lucky enough to experience them daily, and a third say they experience ‘small wins’ a few times a week.
Creating “wins” for other people in the household is just as common, with more than three quarters doing so. Whether its cooking someone their favourite meal, letting them choose what’s on TV, or taking on one of their chores.
A third even stock the freezer with a loved one’s favourite ice cream as a treat.
When it comes to moments such as enjoying ice cream as a home win, almost a quarter (24 per cent) want to share this with the rest of the household, with 34 per cent preferring to do so in the garden when the weather’s good.
For sweet treats in general, 36 per cent want to enjoy them with no interruptions, while 21 per cent would rather sneak one before anyone notices.
Overall, respondents claim these wins serve as a reminder to feel grateful for 37 per cent and give 32 per cent a feeling they have things under control according to the OnePoll.com data.
Kim Jacks for Cadbury Ice Cream added: “We loved revealing those little things that are big in households, all of which can be celebrated and enjoyed in their own way.
“Sometimes it’s the little treats that can brighten the everyday and make all the difference. Sharing in this joy with others in the household is a great way to spread these feel-good moments.”
