Amanda Holden’s go-to £290 anti-ageing serum now £12.50 in starter set

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Britain’s Got Talent judge Amanda Holden has not left fans disappointed with her impeccable appearance and the 53-year-old is known to have a meticulously chosen beauty routine.

In an interview with Good Housekeeping, Amanda divulged one of her key skincare secrets and said she’s an avid user of the Super Anti-Aging Serum by Dr. Barbara Sturm, a high-end brand renowned for its age-defying, nonsurgical skincare solutions.

While the much-adored product from Amanda’s routine retails at a jaw-dropping £290, savvy shoppers can rejoice as the same serum is available in the Super Anti-Aging Starter Set, which is priced at £50. This set includes four products and they are designed to address ageing signs across the face, neck and décolleté area.

The Heart Radio host shared: “At the moment I use Dr. Barbara Sturm Super Anti-Aging Serum, followed by Revolution Pro Miracle Cream, which is amazing.”

For those hesitant about investing in the full-sized product, the trial-friendly Starter Set is perfect, offering a 3ml sample of the esteemed formula along with an eye cream, face cream, and neck cream—all priced evenly at just £12.50 each, a deal that has garnered praise as ‘great value’ from online reviews, reports OK!.

The Super Anti-Aging Serum, featuring hyaluronic acid, purslane extract, and skullcap, has garnered praise for reducing visible signs of irritation and softening fine lines and wrinkles. A skincare enthusiast commended the serum on Dr. Sturm’s website: “It is silky smooth, absorbs very quickly, doesn’t irritate my hyper sensitive skin. Above all effective, with continuous use small wrinkles around my eyes disappear. I do recommend it.”

Another customer enthused: “I love this serum. It feels super silky to apply, is absorbed quickly and has certainly made my wrinkles less obvious.”

However, not all reviews were glowing; one less impressed user remarked: “It’s still the first weeks but honestly, I don’t see much difference as expected.”

The set also includes other items from Dr. Sturm’s range. In addition, the SkinCeuticals C E Ferulic Serum, £165, a favourite of celebrities like Sienna Miller and Hailey Bieber, boasts 15% pure vitamin C and targets fine lines. Meanwhile, those seeking an affordable anti-ageing solution might opt for No7’s Future Renew Serum at £34.95 – a product that combines hyaluronic acid, vitamin C, and niacinamide with proven clinical efficacy.



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