Brits are keen for artificial intelligence (AI) to take over tasks such as weekly shopping, meal planning and sending birthday messages, according to a study of 2,000 adults. The research found that 49 per cent would be happy to let AI handle certain mundane tasks, with 24 per cent willing to have it clean their homes.
Meanwhile, 19 per cent would like AI to manage their social calendar, 22 per cent would trust it to book holidays, and 32 per cent would use it to compare insurance and broadband quotes. The study also revealed that 76 per cent already use AI to some extent, with 15 per cent doing so daily. However, while 74 per cent feel confident in their understanding of AI, 26 per cent do not feel as knowledgeable.
The research was commissioned by Currys ahead of its inaugural AI-Mazing Awards this October, which honours the best AI-enabled retail products.
Caitlin Mellor, said: “AI isn’t just something from sci-fi movies – it’s already in our homes and shopping baskets. “Our research shows that while many people are still unsure what AI really is, they’re very open to using it when it makes life easier.
“We’re really only at the very beginning of the journey when it comes to this tech – its potential to improve our lives is immense.”
The study also found that 68 per cent are eager to learn more about AI than they currently know, suggesting even those apprehensive about it aren’t closed off to it.
And while 21 per cent of all adults are concerned and worried by the tech, 32 per cent are curious but cautious, while 20 per cent are excited and optimistic.
The research, conducted by OnePoll, also found that 25 per cent of adopters consider AI to be their friend, with 18 per cent having asked it for help with their love life.
Interestingly, 62 per cent have relied on it for therapy sessions, wellbeing advice, and more general life guidance. Among those who’ve done so, 49 per cent have chosen to follow the advice of AI rather than that of a friend or partner.
It also emerged that 47 per cent of users thank the tech for its help after using it, while 39 per cent say please when making requests.
Currys’ AI spokesperson, Caitlin Mellor added: “We’re passionate about guiding consumers through the AI revolution. The potential is massive, with the tech already making a huge difference to people’s day-to-day lives.
“Our awards will highlight some of the very best AI-powered goods available in what is arguably the fastest growing technological advancement at the moment.”
TOP 20 THINGS BRITS WOULD USE AI FOR
- Checking best prices before buying
- Comparing bills/ insurance/ broadband
- Meal planning
- Remembering important deadlines
- Food shopping
- Keeping track of subscriptions and cancelling unused ones
- Cleaning (e.g. robot vacuums, smart appliances)
- Managing bills and admin
- Organising paperwork/ receipts
- Monitoring energy use and adjusting for savings
- Smart appliances (fridges that suggest meals, washing machines that auto-dose detergent)
- Sending birthday/ holiday messages
- Booking travel
- What to watch on TV
- Booking GP/ dental appointments
- Paying bills on time
- Planning social events
- Ordering repeat prescriptions
- Renewing car/ home/ health insurance
- Helping children with homework
