The age of 29 marks the point when staying in becomes the new going out, according to a study of 2,000 adults.
The research suggests that people are finding joy – or ‘indoorphins’ – from simply spending time at home, with 93% believing it’s crucial to their overall wellbeing.
A whopping 77% find being in their home ‘unapologetically’ joyful, with 18% actively preferring to host than head out. Of these, 61% feel more comfortable in their own property, while 43% enjoy not having to travel to socialise.
The study, commissioned by homewares brand Brabantia, also found people feel happier in a home which is clutter free (34%), has good lighting (22%) and things that work seamlessly (15%).
Clinical psychologist Dr Angharad Rudkin, working with the brand, said: “The research indicates this feeling of euphoria, known as ‘indoorphins’ is a similar feeling to the endorphin rush you get when you’ve done a great workout in the gym.
“That’s because our homes are more than just physical spaces-they’re a reflection of who we are and play a key role in our well-being. Since the pandemic, many of us have shifted towards spending more time at home, choosing intimate gatherings and takeaways over large social events.
“This has led to a deeper connection with our homes, where how we decorate and spend our time reflects our identity and values. A well-designed home supports our mental and emotional health, making it a ‘true’ sanctuary,” the study suggests.
Almost one-third (31%) feel their living space provides them with a soothing and calming atmosphere. And 45% of those surveyed, via OnePoll.com, say the sense of safety and security is what they cherish most about their homes.
The research also discovered that homeowners have splashed out more than £8,400 over the past three years sprucing up their properties and now 71% want to savour it more.
Over two thirds believe their home mirrors their personal style but it takes an average of five years to achieve this. An additional 62% experience satisfaction when everything in their home is functioning smoothly and makes their life feel easier.
A spokesperson for Brabantia commented: “Home is where the heart is, and we know it’s doing the little things in your property which can make all the difference.
“Investing in the spaces you spend the most time in is a no-brainer, but it’s about more than just the latest trends, it’s the feeling of achievement and satisfaction we get from having a home that not only looks good but works well for us.”
“Our homes can give us a natural boost, similar to that feeling we get post work out or spent a day at the spa. Investing in the spaces you spend the most time in is a no-brainer,” says Reena Simon, designer and interiors expert who has teamed up with Brabantia to share her top tips for boosting ‘indoorphins’ in the home through simple tweaks and additions.
She emphasised: “With increased time being spent at home it’s more important than ever that our spaces feel comfortable and welcoming.
“To create an inviting atmosphere, I recommend incorporating a mix of textures, such as soft wool, natural linens, and ceramics which can instantly add warmth and depth. Small, seasonal updates like changing artwork or the material of your soft furnishings are simple ways to refresh a room’s look throughout the year, without the need for a complete redesign.”
